What was the goal?
OGC wanted to elevate their digital presence with scroll-stopping visuals, precise targeting, and engaging storytelling. They needed a partner who could execute video production and ad strategy with data-backed creativity.
The mission: Represent OGC’s brand with professional-grade short-form content and generate real campaign returns across Instagram, Google/YouTube, TikTok, and Facebook.
What we did:
Strategic Discovery- Conducted in-depth brand and market research to understand OGC's voice, audience, and goals.
High-Impact Video Creation- Produced premium short-form content tailored to OGC's brand narrative and campaign objectives.
- One flagship video was aired across TD Place, played before every Ottawa Black Jacks game during the 2024–2025 season.
Cross-Platform Campaign Management- Launched and managed ad campaigns across Instagram, YouTube, TikTok, and Facebook.
- Continuously analyzed campaign metrics to optimize click-through rate, cost-per-click, and audience retention.
Results:
The collaboration between OGC and 46th Ave yielded remarkable results, transforming the company's digital presence and business performance:
- $0.26 average CPC across several campaigns
- Over 5 million impressions delivered
- Boosted brand recognition via stadium ad exposure
- Increased engagement and reach across multiple social platforms
- Scaled video ad creative proven to drive performance and ROI
Summing up
With strategic planning, compelling content, and agile ad execution, OGC reached millions, earned outstanding ROI, and built powerful brand presence both online and in stadiums. Whether you’re targeting clicks or crowds, we’ll make sure your message lands!
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